Pricing for different types of markets

Kotler lists the following types of market:

  • Market pure competition
  • The market of monopolistic competition
  • Oligopolistic competition
  • Pure monopoly

Based on the number of buyers, the first two types belong to Polipoli. Consider them in one section.


Models is reasonable to consider, starting with more simple. Market pure monopoly is more simple, because on there is no competition. The behavior of several competitors simpler than the behavior of a large number of competitors. Therefore, types of markets will be considered in the following order:

  • Monopoly
  • Oligopoly
  • Polipoli
However, before addressing the pricing in the markets of various types, should be investigated as the price is influenced by supply and demand.




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